Samarbetsparners

Do you have a brand or a company that needs to strengthen its identity or do you want to increase the credibility of your product portfolio? With the help of our beloved characters, we can help you achieve your goals.

Our most famous characters such as Little Anna, Laban, Thumb and Long Uncle have helped various products and companies achieve their goals. The results are often seen in increased identification and delight from the consumer and in increased sales. An example of this is the books that are based on our brands, these are in glorious second place in the Swedish library's list of most borrowed books. A confirmation that we have one of the Nordic countries' most popular children's book characters.

To become a licensee of our brands, you must meet our high standards. We are strict in which situations the license will be used and our demands for quality are very high. It is important that the companies that have the opportunity to use our brands represent the core values in a correct way, for example by expressing good self-esteem and safety but also by communicating the joy and happiness that our brand represents.

The strongest target group by age is 0 to 5 years. Today we have around 1200 products based on the Laban character in the Nordic market and parts of Asia, which are shared with the rest of the characters such as Little Anna, Long Uncle and Thumb. We also believe that it must be inspiring and pleasant with the partners we choose to collaborate with. Our vision: "To create new and better opportunities for children and adults." Safety: The characters "kind and gentle style allows children to be children a little longer and help them maintain and create” good core values thoughts / actions towards each other. "We want everyone to feel safe through friendship, knowledge and environmental conditions. Friendship: Inger and Lasse Sandberg's characters are all really nice and care about good values and no violence, alienation or other evil occurs. In friendship you should be able to feel safe and be able to develop together with their friends in a fantastic environment. Knowledge: Inger and Lasse Sandberg's books and characters are easy for children to understand and easy for older children to read themselves. They are also often familiar to the children. We are constantly working to create new and better opportunities for children and adults. Create safety through knowledge, learn to be a good friend and protect our environment. Environment: A healthy and safe environment for us has always been incredibly important. Both when it comes to the development of safe and non-toxic products and to always use an environmentally friendly alternative as possible when it comes to handling and shipping. We focus on the people around us, the children who are our future and by giving them knowledge, self-esteem and security they will be able to manage and improve it in the future.

Today, we are proud of the collaborations we have with the following companies.
Filmlance International AB - Filmlance is one of Sweden's largest independent production companies, which since its inception in 1988 has produced quality films for both cinema and television. The filmography contains 70 titles. Films, TV dramas, animations and short films. Several of the productions have won prizes and receive great attention at festivals around the world.

Raben and Sjögrén (Norstedts) - Norstedts, one of Sweden's leading children's and youth book publishers. The publisher publishes books for all ages by leading Swedish and international authors and illustrators, as well as audiobooks, music, games and non-books.

Rights & Brands - Is a literary rights and brand licensing agency. Our services include all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital.Based on a strategic base in Nordic literature and design, our platform is built on knowledge, passion and people. With a worldwide network of sub-agents and over 600 clients, our international knowledge and operational capabilities are unique.